uptoyou.pngRadiohead have put together a new record, ‘In Rainbows’ and are about to test the music world with its release in a ‘pay what you think it’s worth’ format. The band are asking fans how much they’d like to pay for the album in a downloadable format, with the price field left blank alongside a disclaimer “it’s up to you”. If you click the question mark next to the price field it reveals the further statement “no really, it’s up to you”.

Currently their 7th full-length release is available through the inrainbows.com website as a pre-order, in two formats- the first is a ‘discbox’ set which contains physical copies including vinyl, with a hardcover book and additional tracks priced at 40 pounds. The second version, a purely digital download, invites the purchaser to decide what they wish to pay for the record.

Not long after an unofficial new album website was revealed as a hoax, the band’s radiohead.com space was updated with release information about the new album today. The album, well shrouded in secrecy, is set to drop in 10 days (October 10th).

Regardless your position or fanship for the band, Radiohead have at numerous junctures in their career proved that they can create spellbounding and incredibly unique music. They also have proven it almost innate that they will test the boundaries of celebrity engineering and music business machinery.

OK Computer, Radiohead’s 3rd full-length release, was an album heralded by many as one of the most important records of all-time. It contains a variety of tracks which repel and seduce, a magnetic dissonance that becomes hypnotic. It reached and stayed high in the charts worldwide for quite some time. Yet even today, ask a crowd of 10 music fans about the disc and you’ll likely get a completely divided response about OK Computer. Like all great art and artists, Radiohead and their music is either loved or hated.

Yet Radiohead is less misunderstood and more incomprehensible to many. Whether it’s the howling, eerily melancholic sloshing of Thom Yorke’s vocals, or the digital audioscapes woven with Phil Selway’s crashing drums and Johnny Greenwood’s staccato guitars— Radiohead’s music is not for the faint of soul or easy listening crowd.

Anyone who’s given Radiohead a serious listen will find a place for OK Computer, Kid A, or the more digestible effort The Bends, but it’s not like they span across all generations and borders. Borders, perhaps, but generations? It seems easy to say that Radiohead are the biggest small audience band in the world. Maybe it’s less about the age groups they appeal to, and more about the disillusionment that they tap into.

Whatever definition fits, because if it, Radiohead has velocity when it comes to anything they release.

That’s why, regardless the number of tracks or quality of the record, fans and those with a piqued interest will drive this recording, along with every consequential Radiohead effort- to the top of the charts, even without middlemen and the RIAA involved. And even without a fixed price attached to the music.

The question is begged, and will be often of the band with the release- “are they doing it to spite the industry, or simply because they believe that the relationship between artist and audience should be egalitarian?”

And funnily enough, regardless of what Thom Yorke might cryptically explain, I fashion that the true answer is really up to us.

About This Entry

  1. 1

    Well hot damn, I was wondering when this was going to come out. Though the idea of paying what you want for the digital copy is interesting, I’d still rather have a physical copy.

    09 / 30 / 19:59
  2. 2

    Hmm, so am I going to be able to buy this in stores? I’m personally not a fan of digital albums. I love almost all their older stuff (although contrary to most Radiohead fans, Kid A was probably my least favorite album), but I usually won’t bother with an album if I can’t simply walk up to HMV or CD Plus and pick it up. The entry on Wikipedia says that the downloaded version is available October 10th, but that the double CD isn’t sent out until December 3rd…which makes no sense to me. Not only the huge delay, but the fact that it’s a double CD for like 10 songs.

    Maybe I’m old fashioned, but I prefer when I’m just told “in stores at such-and-such date.”

    09 / 30 / 20:05
  3. 3

    I think that the pervasiveness of digital downloads being seen as ‘free’ has led to some feeling the need to possess a physical copy of a recording in order to have the experience of ‘owning’ it.

    It’s less to me about what format the music comes in, and rather about the freedom I have to listen to it where I want, when I want, and how I want. The original distribution as digial versus hard copy is irrelevant to me.

    Or, put into context of music in general to me, taking Matt for example I heard Matthew’s music long before I ever saw what he looked like, or the physical packaging that made up the release of his music.

    It wasn’t about that.

    In the case of this new disc from Radiohead, it’ll be very interesting to see the recording industry’s reaction. I imagine that the album will also be released using regular channels, but, maybe not…

    09 / 30 / 20:10
  4. 4

    Quoting Nothingman:

    … I usually won’t bother with an album if I can’t simply walk up to HMV or CD Plus and pick it up. The entry on Wikipedia says that the downloaded version is available October 10th, but that the double CD isn’t sent out until December 3rd…which makes no sense to me. Not only the huge delay, but the fact that it’s a double CD for like 10 songs.

    Maybe I’m old fashioned, but I prefer when I’m just told “in stores at such-and-such date.”

    Radiohead, from what I understand, is releasing this without a major label… that explains why you won’t get it through regular music stores. Secondly, the time it takes them to produce the ‘discbox’ package makes sense. The album was recently finished and it’s far easier for them to release it digitally than in hard copy format. If they were still tied to a major label it would have been december before you would have seen any version of the record.

    09 / 30 / 20:14
  5. 5

    This is revolutionary for sure. They’ve truly turned the recording industry on it’s head for this one. I bought the discbox to support this idea, I mean sure, it was $80, but Radiohead are a band I fully support.

    Also, the the discbox contains 2 vinyls, 2 CDs, and a hardcover book. One vinyl and one CD have the actual albums on them, while the other vinyl and CD contains 8 bonus tracks.

    Going to be AWESOME.

    09 / 30 / 20:14
  6. 6

    I’m pretty sure I’d want a hard-copy of the album.. But that’s honestly just because I prefer buying CDs, putting them on my computer in WAV, and then adding the CD to my collection… I like being able to look at the artwork.. It’s more because it’s what I’m used to.
    Also, for gapless albums, I still haven’t been able to properly make a burnt copy play correctly in my car..

    I do really like the idea of paying what you want though.. I’m sure a few die-hard fans would pay well over what the CD is worth.. and Radiohead knows it. They also know a few people would take advantage of it and pay next to nothing.. That’s just them showing their true colors.

    Sweet entry, Dale.

    09 / 30 / 20:24
  7. 7

    Quoting Nothingman:

    Hmm, so am I going to be able to buy this in stores? I’m personally not a fan of digital albums. I love almost all their older stuff (although contrary to most Radiohead fans, Kid A was probably my least favorite album), but I usually won’t bother with an album if I can’t simply walk up to HMV or CD Plus and pick it up. The entry on Wikipedia says that the downloaded version is available October 10th, but that the double CD isn’t sent out until December 3rd…which makes no sense to me. Not only the huge delay, but the fact that it’s a double CD for like 10 songs.

    Maybe I’m old fashioned, but I prefer when I’m just told “in stores at such-and-such date.”

    Keep in mind: HMV has a pretty good order system - it may take a while, but the prices are fairly competitive. If you order the set from them, you might get to hear it on new years.

    And I agree with you, Kid A was my least favoured. I really preferred Pablo Honey and of course, OK Computer. And the bootlegs of Portishead collaborations. I’m so excited.

    09 / 30 / 20:30
  8. 8

    Well, I think I’ll wait awhile then and see how the whole thing plays out. Call me stubborn to the whole direction that the music industry is going, but I don’t like paying for music that I don’t physically possess. For me, the collection of the albums is almost as important as obtaining the music itself…I know, in a few years, people like me will be obsolete.

    09 / 30 / 20:33
  9. 9

    I wish you could buy the double-vinyls or double-cds seperately. 40 pounds is ridiculous to pay for a hard copy. But hey, maybe they’re hoping to drive more people into purchasing digitally.

    09 / 30 / 20:39
  10. 10

    nigel powell is doing something similar with his latest record. but with the physical copy.

    http://www.thesadsongco.com/

    he was in the unbelievable truth with andy yorke and worked on andy’s new record.

    so this setup with the new radiohead record may have stemmed from what nigel came up with for his record. or they came up with it together. or whatever.

    interesting idea. i’ll be obviously buying a physical copy of the radiohead album, though not the 40 pound thing.

    09 / 30 / 20:49
  11. 11

    Radiohead would benefit from a web designer.
    As cool of an idea as it is, I can see some people just not getting it, despite being willing to play into their plot.

    Oh well. I will also buy the real copy.

    09 / 30 / 21:03
  12. 12

    It will be interesting to see what happens to the value of the box set over the decades. If this movement takes off - say major pop artists use it as a “green thing” to promote their image - it will be known as the first. If not, it will still be a landmark moment in music history, I will buy it for that alone. I wonder how many independent record stores will stock up.

    Likely the record industry’s response will be to have their “fringe” artists offer the same service with a minimum donation on iTunes. Priced somewhere around where they would have ended up settling to anyway, allowing the patron to “tip” the artist as well. Kind of like the manager at Chili’s scooping the change left on the table.

    What are your thoughts on following suit, Matt? Frankly I agree with Dale, music is in the ether more than ever now. I would pay a donation for your next CD if it was only available as a download, but I’d rather buy a box set.

    09 / 30 / 21:06
  13. 13

    I’ve preordered my download already, and paid what I usually would for a CD. For me, the discbox isn’t worth it since I’d really only want it for the second disc of B-sides (although $80 is a great price for the package, it’s not worth it for me).

    I’m looking forward to seeing the reaction to this. I’m a little worried that people will simply take advantage and download it for free, resulting in this release being nothing more than an example of how artists can’t make it without a label. But I sincerely hope they pull it off and show that it really can be done.

    I told my parents about this, and they really couldn’t seem to grasp the concept of being able to pay anything you want - even nothing. I tried to explain that this was kind of an experiment, more of a statement than an actual business model, but they couldn’t get past the idea that people will just choose to get it for free. I wouldn’t be surprised if most people took the same position, at least initially. That’s why I hope this works out: people will take notice and realize that there’s room for change and growth in the music industry.

    09 / 30 / 22:11
  14. 14

    Re: “Radiohead would benefit from a web designer.” I actually think it would be difficult to make the “In Rainbows” site much more straightforward–and hence engaging and usable. The only significant problem I could see in ordering the “discbox” was that all text seemed to be in graphics, which did not always load (as the site is obviously taking a heavy hit tonight). This impacts accessibility, as well. But most “web designers” I know would use Flash anyway, which has the same issue; and would make the whole thing largely gratuitous and a reflection of their own training and egos. I’m no Jacob Nielsen in demanding gratuitous simplicity or unsophistication in the other direction, but I work in interaction design and usability (20 years, MSc) and I see this Radiohead site as more than satisfactory: in fact refreshing in much the same way as their new approach to selling their music.

    09 / 30 / 22:15
  15. 15

    I’ve been waiting for someone to do something like this. It’s not quite what I had in mind, but it’s a good first step.

    The problem is that I have to pay before I can download the album. How do I know how much it’s worth if I don’t listen first? Or are they asking me “How much is a Radiohead album worth, unheard?” Sorry, guys, I’ve been burned by that line of thinking in the past. (I wasn’t particularly impressed with Kid A and Amnesiac, to be truthful. Maybe I should pay $5 for the new album to make up for those albums.) I guess I’ll just download it through the regular (illegal) channels, listen to it, and then go on their site to pay my opinion.

    I wish all bands had simple paypal donation links on their websites, especially the little guys. Then any time I download music (usually to preview), I can offer up a direct donation if I decide to keep the files. Are you listening, Little Guys?

    Thanks for the heads-up, Dale. I probably wouldn’t have heard of this otherwise.

    09 / 30 / 22:17
  16. 16

    Quoting chrisryan:

    Re: “Radiohead would benefit from a web designer.” I actually think it would be difficult to make the “In Rainbows” site much more straightforward–and hence engaging and usable. The only significant problem I could see in ordering the “discbox” was that all text seemed to be in graphics, which did not always load (as the site is obviously taking a heavy hit tonight). This impacts accessibility, as well. But most “web designers” I know would use Flash anyway, which has the same issue; and would make the whole thing largely gratuitous and a reflection of their own training and egos. I’m no Jacob Nielsen in demanding gratuitous simplicity or unsophistication in the other direction, but I work in interaction design and usability (20 years, MSc) and I see this Radiohead site as more than satisfactory: in fact refreshing in much the same way as their new approach to selling their music.

    As a current graphic design student, I couldn’t agree with you more chrisryan. I see a lot of students ahead of me in the stream abusing Flash (and for non-web projects, Illustrator & Photoshop).

    09 / 30 / 23:01
  17. 17

    This “pay what you think it’s worth” approach seems like it would be very well suited for the sale of live recordings.

    09 / 30 / 23:13
  18. 18

    I’d be interested to see the results. As you describe, Radiohead is not a band with a great many fair weather fans like some pop acts, so maybe they’ll succeed where other bands wouldn’t with this concept. However, I have spoken to a various people about this kind of topic in the past and written responses to posts on this site, and it seems to me that if we exclude those who will buy the hard copy (who may download as well), the result of their experiment will break down along normal lines in the whole “downloading” discussion.

    A few fans may pay more than a CD normally costs. Some will pay the same as a CD usually costs, as someone stated above. Some will pay what they think a normal CD should cost, which is less than store price.

    Many more will pay a very small amount, perhaps because for some (though certainly not all) they can’t afford much more.

    A lot of people will not pay at all.

    We live in strange times. Kids to young adults to Generation X and Y - everyone has become convinced of their “right” to download whatever they want and not have to pay for it. Somehow, because the files are perceived as intangible (magic, really…), electronic components of the ether rather than real products with value, a large portion of the population doesn’t see a problem with taking something that someone else has put a lot of effort into and not paying for it. Some of those people try to convince themselves that if they like it they will go back and pay for it, but I’m sure this is not true for a large portion of the files downloaded with this thought. Some people will go back and pay, but most will not. For some it may not even be malicious, but they simply forget after a while since the downloaded song is one file amongst thousands in their library (thousands of “trials”) and until it comes around again in a playlist or on shuffle, they will forget they even have it.

    I also question the “listen before you buy” idea. This can be done in most Canadian music stores. You can grab a CD off the shelf and bring it to the listening counter to preview the album. However, there are not many other products that sell for under 20 dollars that you can do this. Sure. some expensive products allow for very brief trial periods. You can test drive a car, for example, although a 10 minute ride around the dealership area can’t be compared to listening to a track over and over to see if you like it. Most food items, small plastic crap that promises to make life easier (kitchen gadgets, utility items, etc.), plants & flowers, computer software or hardware - most stuff in fact - doesn’t let you try it before you buy it in any meaningful way.

    Sure some could argue that some food items can be tried in-store if they are promoting it, but this only applies to a tiny proportion of items, and well… you have to be there on that day at the time the counter is open.

    Some could also argue that many other durable products can be returned within 14 or 30 or 60 days for a refund or store credit. Yes, but so could CDs a few years ago, before some people ruined that policy for everyone by buying CDs, burning them and the returning them with no intention of ever keeping the disc. Stores caught on and canceled the policy.

    What of short lived products, not intended to last forever? We can debate the merits of forgettable pop hits (such as big “summer” hits), but if you download a hit pop song and listen to it dozens of times until you’re sick of it and then decide not to buy it because you don’t like it anymore, is this your right to “try before buying”, or are you missing the whole point of the particular music product?

    I have not yet decided if there has been a shift in mentality with regard to electronic downloads, or if some people always thought this way, but were only capable of it in the last 10 years with easy file downloading.

    If people could “download” a car in their own home without fear of ever being caught, do you think they would? Yeah, so do I.

    09 / 30 / 23:55
  19. 19

    Blanchie brings up some interesting points. On a similar note, in my performace media class the other day, we discussed how sooner than later…record companies could potentially stop manufacturing as many cds as they do. With more and more services like iTunes available, it’d be one hell of a money saver and the trend of internet shopping is every growing.

    I think Radiohead is really tackling these issues head on…how the internet has changed music appreciation.

    Best of luck to them all.

    10 / 01 / 00:27
  20. 20

    I’m really excited to order it, I wasn’t expecting the new album until next year. Nobody has really mentioned “Hail to the Thief” on here, which I think is one of their best.

    Unfortunately the order thing keeps telling me I’m not authorized to use my own cards.. waiting to hear back from their support. Go figure.

    10 / 01 / 00:44
  21. 21

    I placed my order for the discbox.

    And, while $80 may appear steep, it includes the CD (say, $15), the bonus disc, the vinyl edition (itself worth $25-30), the artwork/book (priceless), and a digital download on Oct. 10th. Oh, and the price INCLUDES shipping.

    Not unreasonable.

    Now if only Matt would do a limited vinyl run of Hospital Music. Maybe a repress of Avalanche too?

    Just a thought.

    10 / 01 / 01:06
  22. 22

    Best of luck to them, but I’m in the camp of total loathers of all things Radiohead.

    Wonder if they’d pay me for their new album :)

    10 / 01 / 02:03
  23. 23

    Exactly Dale.

    For me only two bands have truly “crossed over” artistically on this scale.

    Radiohead and to a greater extent Andrew WK.

    Plus Radiohead has appeared on South Park. An accomplishment only also held by Barbra Streisand.

    10 / 01 / 02:12
  24. 24

    The only problem with liking Radiohead is every time I bring a new cd home I’m pissed off because I figure it skips. But then I listen to it a few more times and realize…

    I like Hail to the Thief too. My favourite song is Scatterbrain.

    10 / 01 / 02:28
  25. 25

    They truly do come up with interesting things, that band; Not just music-wise, but promotion-wise as well. I’ll agree with the statement about OK Computer being one of the most incredible records released, especially for the ’90s.

    An interesting way to sell their new record, though; I wonder what iTunes would think about that idea…ha

    10 / 01 / 02:36
  26. 26

    I just soiled myself. I have been waiting for this for a LONG time, and the last I heard we weren’t gonna get a crack at their new album till ‘08. Matt’s my favourite solo artist, but Radiohead is by far my favourite BAND. Kid A is my favourite album of all time (Motion Picture Soundtrack is my favourite song as well). This is fucking great. Thanks for posting this Matt. I check Dead Air Space a couple times a week but I’d heard NOTHING of this.

    10 / 01 / 03:35
  27. 27

    I think Radiohead are doing some monumental here, but some people say if they had Radiohead’s money, they wouldn’t care about sales either. There’s a poll on pollsb.com about this new Radiohead move, check it out.
    http://www.pollsb.com/polls/poll/2551/radiohead-to-release-new-album-in-rainbows-strictly-online-and-offer-digital-downloads-for-name-your-own-price-donation

    10 / 01 / 03:43
  28. 28

    Oh, and I HATE rainbows. They crawl up your leg and bite the inside of your ass…

    10 / 01 / 04:00
  29. 29

    You know, a think when I buy both the digital download and the physical copy (purely because of this move) I’m going to tack on an extra 10 dollars to the price just to let them know how much I appreciate this.

    10 / 01 / 05:47
  30. 30

    This sounds really cool.

    If my memory is correct, Radiohead originally signed a 6 album deal with EMI when they made Pablo Honey. After Hail to the Thief there was some discussion as to the future of Radiohead - they were no longer bound to make records together so no one was sure what would even happen to the band. I don’t know if they resigned with EMI or if they are now their own independent band. This could explain why they can release an album this way. I sometimes wonder if that’s why Kid A and Amnesiac got released as 2 albums - helped with the album count because if you took the 8 best songs off of those albums you’d have a pretty solid “popular album”.

    I’m a huge Radiohead fan. I actually have something Radiohead that would be cool to have from Matt Good. I have a CD of just the rhythm sections of some of their songs with a tab book that teaches you the guitar parts. I can play along like I’m actually Jonny Greenwood with Phil Selway playing behind me.

    Joe

    10 / 01 / 05:52
  31. 31

    I don’t really buy into your argument blanchie. We’re talking about a work of art, and something that defines you as a person. When you’re buying a painting for your house, or a sculpture, do you not have to actually see the piece before you buy it? When you’re buying clothes, another thing that represents you as a person, do you not want to try them on first? To group a piece of art, something that you may hold dear and pass on to your children, the same as a disposable plastic bag is nonsense. Yes, I’m all for ’sampling’ a CD before you decide to buy. Who wants a mediocre CD in their collection? I don’t.

    10 / 01 / 08:50
  32. 32

    Along with Matthew Good, Radiohead is one of my top 3 artists…

    And they’re releasing their 7th album, On my 17th birthday… Except I have satellite internet, with a bandwidth limit, therefore cannot download it…

    I do like the ‘pay what you think it’s worth’ thing. I’ll probably be paying $10 for it, whenever I do get it, As I think that balances out the $27 I shelled out for Hail To The Thief (Was worth it though), And I no longer have a job, so it’s all I should spend on it.

    Man, that’s gonna be a good week… Radiohead releasing a new album and the possibility to see Matthew Good, My birthday…

    10 / 01 / 08:55
  33. 33

    Quoting alanrob:

    Best of luck to them, but I’m in the camp of total loathers of all things Radiohead.

    Wonder if they’d pay me for their new album :)

    That would be a funny experiment to spin off their experiment. Go ahead, alanrob. Put a negative amount in the price field, see what happens! :P

    10 / 01 / 09:45
  34. 34

    Dammit, mp3s of Radiohead are worthless to me. Ok Computer is one a small handful of discs that I can put on, and actually feel like I got my money’s worth out of my stereo. If anything, I wish they’d release stuff in hi-def surround. The idea of listening to the new album with all those nasty mp3 compression artifacts bugs me, so I won’t be paying for that!

    I hope it’ll be easy to get the physical copy in Canada.

    10 / 01 / 09:55
  35. 35

    Quoting Nothingman:

    ..I usually won’t bother with an album if I can’t simply walk up to HMV or CD Plus and pick it up. The entry on Wikipedia says that the downloaded version is available October 10th, but that the double CD isn’t sent out until December 3rd…which makes no sense to me. Not only the huge delay, but the fact that it’s a double CD for like 10 songs.

    Maybe I’m old fashioned, but I prefer when I’m just told “in stores at such-and-such date.”

    It will be released in regular form, but not till next year. No specifics yet.

    It actually does make sense. If you popped your head in a little deeper than you normally would (as in, other than this site), you’d see that a lot of albums these days are leaked, usually in an even more inferior form. Even The Arcade Fire’s big release this year got leaked two weeks before release. Now, you might think of this as nothing, but look at it this way: What if someone was raving or ranting about such and such an album that you wanted to buy at a brick-and-mortar store a few weeks before release because he got the leak? Would you be pleased? I think not. Hell, if Hospital Music was leaked, I’m sure Matt (or at least his fans) would be very, very angry about it, especially since unlike Radiohead, his sales numbers aren’t as great.

    Thus, this is an anti-leak measure: Release when the album’s done, as opposed to when the hyping’s done. The use of digital format, the same thing that causes these leaks, can be used to prevent them. Broken Social Scene-compatriots Stars did it for their new album (releasing the digital download three months before CD release), so it’s not a new practice. But it benefits the band, in that everyone gets it at the same time. Honestly, with that short of a window for release, nobody will be actively pursuing a leak. In the end, the only losers are warez-kiddies who are unable to use credit cards…and traditionalists such as yourself.

    10 / 01 / 13:00
  36. 36

    Quoting Axtech:

    I’ve preordered my download already, and paid what I usually would for a CD. For me, the discbox isn’t worth it since I’d really only want it for the second disc of B-sides (although $80 is a great price for the package, it’s not worth it for me).

    I’m looking forward to seeing the reaction to this. I’m a little worried that people will simply take advantage and download it for free, resulting in this release being nothing more than an example of how artists can’t make it without a label. But I sincerely hope they pull it off and show that it really can be done.

    I told my parents about this, and they really couldn’t seem to grasp the concept of being able to pay anything you want - even nothing. I tried to explain that this was kind of an experiment, more of a statement than an actual business model, but they couldn’t get past the idea that people will just choose to get it for free. I wouldn’t be surprised if most people took the same position, at least initially. That’s why I hope this works out: people will take notice and realize that there’s room for change and growth in the music industry.

    There’s a couple ways of looking at this… and to make my position clear: I think that this is a great move.
    For one, it’s a total shot at capitalism. BANG!
    Secondly, it’s a direct support of good music. Who here is going to pay money to download Three Days Grace? Who here is going to spend money to download Dave Matthews Band? I just think the music that comes out will be more directly what we want, under this new system. Those flashy pop stars can still have their stages, but I’m tired of seeing them taking the front page - I think people are only going to spend money on supporting artists that have more than a couple shakers. That’s just a theory… but it’s what I think.
    Third, of course, the record companies get given the finger, and now it’s easier for GOOD artists who are living out of their homes to support themselves.

    I wouldn’t worry about losing music artists. If Matthew Good told people he had to start selling his recording equipment to eat, I think he’d get some dough pretty fast from all of us… and that way, he gets to keep doing what he loves to do. Face it - the real artists are not out there to get rich, so the “I break even every month” artist should be popularized, and I think that this system will do it.

    10 / 01 / 13:54
  37. 37

    Quoting proxy:

    I don’t really buy into your argument blanchie. We’re talking about a work of art, and something that defines you as a person. When you’re buying a painting for your house, or a sculpture, do you not have to actually see the piece before you buy it? When you’re buying clothes, another thing that represents you as a person, do you not want to try them on first? To group a piece of art, something that you may hold dear and pass on to your children, the same as a disposable plastic bag is nonsense. Yes, I’m all for ’sampling’ a CD before you decide to buy. Who wants a mediocre CD in their collection? I don’t.

    I would agree with you for a certain kind of buyer. But I would not agree that every music purchase made by every person is viewed as purchasing “art”. At least I hope not, for anyone buying a Britney Spears CD. I guess that would be like buying a limited print of “Dogs Playing Poker” - for the beauty of the piece and how it moved you. Some people do buy music like they buy clothes - to match their “look”. I can see no other reason for the popularity of some bands.

    Notice I did not say that I disagreed completely with listening before making a purchase. If you check my other posts about this topic, you’ll see I consider it a benefit of the new electronic frontier… my argument was aimed specifically at the downloaders who try but never buy. As I pointed out, we’ve been able to listen before we purchase for over a decade now at any record store, and perhaps longer - I don’t remember well enough to say. The difference now is that you can keep your trial at no cost and no one will remind you that you should pay up or delete it.

    I like the electronic options for music. I just don’t understand the attitudes those options create in some people.

    10 / 01 / 14:12
  38. 38

    As someone who kind of lost interest after OK Computer (look, I’m as much of a music snob as anyone, but blips and bleeps just aren’t my thing), I wasn’t really counting the days until the next Radiohead album.

    But you know what, this such a healthy concept for the music industry that I may just support it regardless. And who knows? The album might actually feature a guitar or two.

    10 / 01 / 16:42
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    I just wanted to make a quick comment for those people who think that they should be able to listen to the album before making a purchase.
    1) Most of the *new* songs on the album aren’t new, but older, and most likely reworked…for example, nude, reckoner, last flowers (before the hospital) and house of cards. These particular songs have been around for ages, and have most likely taken on some changes, but will sound familiar to the originals, and to the fans who recognise them.
    2) Most of the *new* songs on the record have already been played live, last year (and previous years), and bootlegs were made available from almost every single concert.
    So, if you think that dishing out some cash before hearing these so-called *new* songs is such a rip…maybe you should visit http://www.ateaseweb.com or http://www.greenplastic.com and find some bootlegs to listen to first.

    10 / 01 / 18:48
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    I’m a true oddball where I work, as I insist on buying physical copies of CDs.

    For one, I think that if a song catches my fancy on the radio, Much Music, etc, than the artist deserves a bit of money for the effort. Not to mention, half the stuff I end up buying anymore is Canadian (Barenaked Ladies, Joel Plaskett Emergancy, Sloan, some guy named Matthew Good, etc), and we all know how well off Canadian musicians are.

    Not to mention, if I was to go strictly to downloads, than I would be cutting out a whole social activity from my life. At least once a week, during one of my breaks, I make the hike across the street to Cheeky Monkey to see what fun music/Brit mags they have to offer. In the process I end up chatting it up with Mary Anne and Rolland (the store owners) about whatever I just bought, etc. I’d miss that way too much.

    10 / 01 / 22:27
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    Miss Emily, your comment reminded me of the Matt Good line about there now being a video store where there used to be real live actors.

    10 / 01 / 23:35
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    I effin love radiohead….a very close second behind my matthew- one of the best shows i have ever seen.. whether they sell their album on a major record lable (which they will) or simply on a website for an audience decided price- i will buy it.. Thom yorke’s vocals are amazing and i must boast we share the SAME BIRTHDAY!! So happy birthday Mr. Yorke- OCT 7th ROCKS!!! Libras and creative beings..love ya!!!

    He’s simply classic… who didn’t melt to “fake plastic trees”???? one of my faves!!!
    oxoxoxox

    10 / 02 / 02:44
  43. 43

    I’m reminded of way back in 1979 when the Clash bloody well INSISTED that London Calling be sold for the price of a single album. Of course, now it’s a 65 minute single CD- which somewhat obscures how bloody incredible that must’ve been.

    I sincerely hope that people don’t abuse this- although I have a suspicion that in the case of Radiohead’s fan base, that people will pretty much either pay actual market price ($15) or some reflection of what they THINK should be market price (say $10). And since they’re not on a label- they’ll also probably make more money even if people pay less, since there will be less middlemen.

    It’s a worthwhile experiment. Even if it fails, it’s worth trying- and in the individual case of Radiohead, they probably don’t need the money at this point anyway.

    10 / 02 / 04:02
  44. 44

    As much as I want to sit here and gush about Radiohead, I won’t. I am not surprised that they’re offering “In Rainbows” in the various methods and formats that they are. This band is simply unafraid of being pioneers, both musically and in their business methods. I share the same level of repect for them as I do for Mr. Good in the way that they try to be artistically true to themselves while at the same time realistically understanding that they’re playing in the muddy waters of art and business. When you’re driven by substance instead of record sales, the rules of supply and demand economics are nothing but an annoyance to be painstakingly dealt with.

    Some artists, our website host included, have truly reached the threshold of fan loyalty when they could release a CD with 12 versions of “Happy Birthday” on it and there’d still be people outside the record store, on the release date, waiting for an employee to unlock the doors.

    I’m seriously interested in watching how this plays out. I’ll watch while I happily listen to my downloaded version of “In Rainbows” on the day before I get to see Matt Good hide nothing with his guitar at the Marquee in Halifax.

    The end of next week is going to be very, very good for me.

    P.S. The music of Radiohead introduced me to the brilliance of Stanley Donwood, who does the artwork for most of Radiohead’s CD’s. His brain is made of some very strange wiring and his writing is disturbingly ridiculous. Check him out…

    http://www.slowlydownward.com

    10 / 02 / 06:25
  45. 45

    I’m surprised at all you people waiting for the physical copy. Anyone who knows anything about Radiohead will know that it would come as no surprise if they decided to NEVER release hard copies. That’s what I did with my music, didn’t want the hassle of production costs and labels so I released my albums direct to iTunes. Cuts down your market, to be sure, but if you aren’t EXPECTING to make much or any money (like me) or if you just don’t CARE about the money (like Radiohead) then it’s a good way to go. What’s REALLY funny though, is even though the album is free if you want it to be, you have to know that you’re still gonna find torrent files of it online lol.

    10 / 02 / 06:35
  46. 46

    if record labels can’t get you played on the radio (i assume this album won’t get much air play at all), and If you can record an album of fairly high quality in your bedroom, and then distribute it for free over the internet, then what purpose do record companies serve? none what so ever.

    fuck the majors, generation indie rock is upon us.

    10 / 02 / 09:22
  47. 47

    right on james. and for the record, i dont think I’ve EVER heard a Radiohead song on the radio. Though the only station remotely worth listening to in Kingston is KROCK, and you can only really tolerate that if you like every other song to be ACDC.

    10 / 03 / 10:47
  48. 48

    The concept is amazing but the album is a let down I purchased a copy from my local music store. I not feeling the Radiohead vibe this time around. Hospital Music was a way better bang for the buck. Although I am displeased with In Rainbows I am glad I have supported Radiheads concept of “pick your own price” Digital music does not have the same meaning as an LP (the physical media). An LP has so much more meaning. I think vinyls should come back or CDs should stay the dominant platform for music. My hunch to Digital music is over consumption of MP3 even if the songs are hot or not. Only talented musicians should be paid and musicians who create a buzz or ride the wave should stoned to death. I was watching SNL or something the other day and this emo band was on stage rolling around and jumping all over the place the music was awful and so what the performance. The band looked foolish, non of them knew what was going on. Last night JLo was on the Tonight Show or some other celebrity enforcing media program. What is with the dancing? I would like to see an artist just stand on stage and play music or sing, no lights, no dancing. A man and his guitar, perhaps? Oh yes, Matthew Good does that! I almost for got where I was. Where has my head gone! In short Radiohead is cool but save your money, Buy a second copy of Hospital Music over In Rainbows. Dale keep up the excellent work, Thanks.

    10 / 10 / 09:28
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    I would like to see a time line of Matt Good’s CDs and the list price on the release dates VS. Radiohead CDs I bet Matt’s music has been more affordable then Radioheads. In a way Matt’s music has been free. Wasn’t Hospital Music $11.99 what a freaking deal. In 1999 Beautiful Midnight and OK Computer were released, BM I paid $14.99 and OK Computer $24.99, How’s that going? Matt has been loyal to his fans, thats a great artist (I Matt Good’s a nice guy!).

    10 / 10 / 10:05

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