Matthew Good
Oct 27, 2007 | By Matthew Good

Product

That dreamy someone is out there. The ads never lie. That’s exactly what the girls and guys look like – perfect, sensual, brains to boot. Growing up we never had these sorts of things to deal with, we never had the unbelievable pressures that young people today have to face with regards to appearances and how that one aspect of a person alters everything about them. Sure, at some point everyone wants to fuck a cheerleader or the captain of the football team, that’ll never change, that’s adolescence, but there’s a marked difference between that and the amount of perfectionist imaging that is drilled in to the minds of young people these days. I have first hand experience; I foolishly married the amplified product of it.

Within you there is courage, grace, honour, integrity. These are things that are not advertised but that resound throughout your life with far greater impact than appearance. They do not sell products, they are contradictory to you becoming one, but they are of the utmost importance. They do not mean that you cannot be beautiful, only that without them being beautiful is worthless.

Whether you believe it or not, this represents the frontline of the battle in our society. This is one of the most powerful mechanisms with which we are controlled and manipulated. This is, just like the fear that has gripped us since 2001, a fear instilled that ensures sycophancy while its promotion is steeped in the belief that it is actually the acquisition of individualism.

There is no buying your way out of yourself. There is no way to erase the past and pretend that it does not apply to the present. Mistakes are made in every life, but life is such that we are afforded the chance to correct them if we so wish. To not endeavor to do so is to live in denial and court your own disaster. No amount of comfortable ignorance or self imposed regulation of thought can alter it, no redefinition of what you are, of what you have been, can wipe your slate clean.

You are the product of only one thing – your character. Thus, how you go about marketing yourself says a great deal. But what you hide in the small print says a great deal more.

That dreamy someone is out there. The ads never lie.

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