First, I’ll admit to being a lukewarm hockey fan. I like watching the Canucks play now and then and, of course, am admittedly a playoff bandwagon jumper.
Second, let me state for the record that in the Premier League, kits are usually changed from season to season, which is the reason that I stopped collecting Arsenal kit tops some years ago, having amassed every one of them from the late 70’s until the early part of this decade. I just couldn’t justify buying into the constant ploy of getting supporters to spend even more money than they already do.
That said – I am about to go off regarding the Canucks new uniforms, so if you like them, step away from your computer.

Photo by Rebecca Bollwitt
Let’s start with the basics. Who in the hell chose the entirely unimaginative designers that came up with this thing? You have to wonder if they just set up a giant pin the tail on the donkey jersey and walked blindly towards it.
The jersey is basically nothing more than our original colours from the 70’s with the current logo plastered on the front and, as an added treat, ‘Vancouver’ awkwardly arched over the logo.
You know who had design skills? Joe Borovich.
Borovich, a North Vancouverite, designed our now legendary rink and stick logo, which is actually the letter ‘C’. Believe it or not, it is considered to be one of the best sporting logos of all time, which might be why it’s still so popular.
So one has to ask the obvious question. Why not just go back to using the original uniforms and do away with that atrocious Orca?
Seriously.
Orca? Cool stick design? Lame Orca? Cool stick design?
Hell, even the Millionaires logo was better than that Orca, and it was just crimson letters sewn into a big white ‘V’.
There’s a reason why I respect the New York Yankees. It’s because in almost 100 years they’ve not only kept their uniforms basically the same, but they still adhere to the tradition of not putting the names of players on the back. And guess who still has some of the most purchased merchandise in all of sports?
With regards to hockey, what is the one team logo that stands out above all others? If the famed emblem of the Montreal Canadiens popped into your head, you’d be right. It has, for decades, remained unaltered. In fact, when it comes to this country, it’s almost as internationally recognizable as our flag.
Now, can you imagine what would happen in Montreal were they to change that logo, replacing it with a set of old-world fur traders hoisting a canoe over their heads with one hand whilst giving the thumbs up with the other, their faces adorned with ridiculous cartoon smiles?
Well, if you can imagine thousands of people willingly throwing themselves out of open windows, you might have a decent picture.