Web 2.Overload: Content Confusion
Sunday, June 1st, 2008As a front-end designer (*see below), I spend my time concentrating on appearance and how it best cooperates with functionality. As anyone worth their design salt will tell you, there are two challenges faced by front-end web designers. The first, and ultimate challenge, in my opinion, is the ability to design with white space representing the primary plane. In truth, the anchorless realities of white space make it one of the most difficult web design mediums to work with. As Dale has often said - “less is more, but less is also more difficult”. It’s a maxim with which I totally agree and, besides the fact that I am drawn to clean layouts, have become wholly enamored with the repeated challenge of designing white space based sites.
One factor to take into consideration regarding white space designs is that not all websites are geared towards them and that site identity should be taken into consideration. I have found, over the years, that websites that are text content heavy tend to benefit more from the implementation of white space designs, which would be why most major news sites, for the most part, employ them.
White space designs also offer other challenges, the most difficult of which is that any addition to them is usually very noticeable, making the structure of their initial design platform crucial with regards to the addition of a variety of content - specifically images, hyperlinks, and so forth.
The second challenge is content clutter. As web pages have become more diversified and complex, it is not uncommon to encounter pages that are rammed full of content that, while resourceful, is presented in an entirely confusing fashion. While a specific website might be an unbelievable web resource, if its layout is choked to death by confused content it will only detract from the ability of visitors to quickly and enjoyably explore it. That’s not to say that the diversity of content isn’t important, just that when it comes to how it’s presented there are ways to go about it that don’t automatically confuse visitors and, ultimately, turn them off visiting a site.
Dale and I have repeatedly dealt with this issue in the past given the volume of content that this website has and have struggled with how best to simplify it so that it remains inviting while still providing the ability for visitors to access its depth of content. In truth, it is a process that consumes us on a weekly basis, even though we do not implement those ideas that we frequently discuss. Today we are currently in the midst of implementing new changes that will further help to address a variety of accessibility issue, adding a simple yet comprehensive drop down menu for every header link, while at the same time generalizing them and thus reducing their number, and a more accessible and powerful search feature.
So what do I mean by confusion? Well, not to pick on a specific website, especially being that I find it a fantastic resource, Smashing Magazine provides a good example. Below is a screenshot of the Smashing Magazine website. While a clear and concise top menu is employed, the layout of the site’s content is confusing and, in my opinion, detracts from the desire of visitors to explore what it has to offer. Adverts consume the top of the site’s sidebar, detracting from the list of resources presented below them. While I understand that revenues generated by adverts are important for various sites, their dominance of a design often convolutes the website’s initial impact with regards to content.
Search Utilization
Most websites offer a dedicated search feature that, depending on its parameters, will produce in-depth results. Ironically, site based searches are commonly underused, something that I have never understood.
When it comes to website content, especially with regards to blogs, dedicated site search features are invaluable and far more affective when searching for specific content – even more so than archive features given that most sites employ dynamic categorization methods that are automatically included in dedicated site searches. That said; the dedicated site search is an invaluable tool and should be easily accessible.
As I mentioned a little earlier in this post, we are currently implementing a new search feature that will be far more predominant on the site. But the issue of content clutter can also not be overlooked when it comes to how search results are presented and how they form the beginning of the informational chain that will ultimately lead site visitors to the content that they are seeking in a quick and clutter-free way.
Here again is a screen shot from Smashing Magazine that shows how its search results are displayed. The site employs an embedded Google Search, which isn’t uncommon as many sites use it to increase their standings in broader Google searches with regards to various topics that relate to them. My focus is on how the results are ultimately displayed with regards to clarity and ease of usability…
Notice how the search result text is cut off by the sidebar, as indicated by the red arrow. Also notice that the search results are confusingly preceded by the inclusion of adverts as well.
Hey! It’s My Day Off!
Anyway, back to enjoying my day off. We’ll be working on implementing the changes I mentioned earlier this evening, and, over the next few days, will make sure to post an entry outlining all of them.
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